The idea is simple. Panoramic photos need a 360-degree view, which is easiest to get from a high vantage point. What’s the easiest way to get the camera up high? Toss it. This device, a concept design created by Jonas Pfeil, Kristian Hildebrand, Carsten Gremzow, Bernd Bickel, and Marc Alexa, unifies the user experience, the physical design, and the necessary technology in a way that’s almost iPod-like in its elegance. (via Simple Genius: A Panoramic Camera You Can Throw Sky High | Co. Design)

The idea is simple. Panoramic photos need a 360-degree view, which is easiest to get from a high vantage point. What’s the easiest way to get the camera up high? Toss it. This device, a concept design created by Jonas Pfeil, Kristian Hildebrand, Carsten Gremzow, Bernd Bickel, and Marc Alexa, unifies the user experience, the physical design, and the necessary technology in a way that’s almost iPod-like in its elegance. (via Simple Genius: A Panoramic Camera You Can Throw Sky High | Co. Design)

Tags: design photography