"Cake developed Voices after attending a two-day conference, Typography and Power, that invited attendees to explore how type and print can influence the political realm. “Can the choice of a particular font include political and ideological implications?,” asked organizers. “Can certain writing systems and logotypes be seen as manifestations of power?” Philipp Lehr and Robin Scholz, the two young design students behind Cake, took to Google Image Search for answers. They plumbed the depths of the Internet, culling 50 typographic manifestations of protest that range from terse (a heavily censored “Everything is fine; love your government”) to funny (the always relevant “Give a shit!”). Each sign is contextualized with a bit of explanation from Wikipedia. “The idea behind the publication is some sort of compendium that collects interesting and individual typographic characteristics of protest signs,” says Scholz. There’s an easy explanation for why we still make our own signs: It’s free and fast. Not everyone has the forbearance to create their own Shepard Fairey parody. But the duo illustrate that there’s also something deeply emotive about a protester holding up a message in their own unique handwriting. Through type, protesters find a way to distinguish their individual voices—a harsh, boldly scrawled shorthand can still stand in for a bullhorn or tweet."